Passive voice, explained.
A field guide from the copy desk · updated July 2026
Passive voice is the most argued-about, least understood habit in English writing. This page explains what it actually is, how to spot it in two seconds, why it creeps into drafts, and — importantly — when it is the right choice. It is the manual behind the Fixer.
What passive voice is
Every sentence with a transitive verb has three seats: a doer, an action, and a receiver. Active voice seats them in that order. Passive voice promotes the receiver to the front and demotes the doer — or drops them entirely:
Active: The board reviewed the report.
Passive: The report was reviewed (by the board).
The recipe is always the same:
Colloquially, get stands in for be: “the window got broken.”
The two-second test
If you can add “by zombies” right after the verb and the sentence still makes grammatical sense, it's passive:
- “The report was reviewed by zombies.” ✓ passive
- “The board reviewed by zombies the report.” ✗ active
A caution: not everything that looks like the recipe is passive. “She was tired” uses tired as an adjective — a state, not an action. That's why the Fixer marks such cases as possible rather than pretending certainty.
Why drafts fill up with it
- It feels safer. “Mistakes were made” assigns no blame. That's exactly why readers distrust it.
- It sounds formal. Many of us were taught that officialese equals professionalism. It mostly equals fog.
- The doer is genuinely unclear in early drafts — passive lets you postpone deciding who's responsible. Fine for drafting; fix it before shipping.
Before and after — from the ledger
| Passive (before) | Active (after) |
|---|---|
| The meeting was scheduled by my assistant. | My assistant scheduled the meeting. |
| Your request is being processed. | We're processing your request. |
| The bug was fixed in version 2.1. | We fixed the bug in version 2.1. |
| A decision has been made. | We've decided. |
| The invoice will be sent on Friday. | We'll send the invoice on Friday. |
| It was agreed that the deadline would be moved. | Both teams agreed to move the deadline. |
| The results were analyzed and a pattern was found. | The researchers analyzed the results and found a pattern. |
| New features are being added every week. | We add new features every week. |
| He was given a final warning. | The referee gave him a final warning. |
| Lessons were learned. | We learned our lesson. |
| Applications must be submitted by Friday. | Submit your application by Friday. |
| The cake was eaten before the guests arrived. | Someone ate the cake before the guests arrived. |
| It is believed that prices will rise. | Analysts believe prices will rise. |
| The proposal was rejected by the committee. | The committee rejected the proposal. |
Notice two recurring moves: name the doer (“we”, “the committee”), or — for instructions — switch to the imperative (“Submit your application”), which is the most active voice of all.
When passive is the right call
Passive voice is a tool, not a sin. Keep it when:
- The doer is unknown. “My bike was stolen last night.” You'd name the thief if you could.
- The doer is obvious or irrelevant. “The suspect was arrested.” Everyone knows the police did it; naming them adds nothing.
- The receiver is the story. If a paragraph is about the cathedral, “the cathedral was completed in 1248” keeps the camera where the reader is looking.
- Process and science writing. “The sample was heated to 90 °C.” Lab convention prefers the procedure over the technician — most journals accept either, but the passive here is idiomatic, not evasive.
- Deliberate diplomacy. “The invoice hasn't been paid yet” can open a negotiation more gently than “you haven't paid.” Use sparingly — readers can smell it.
How the Fixer decides
Transparency is house policy, so here is the whole trick — no server, just rules in your browser:
- It splits your text into sentences (it knows about “Dr.”, “e.g.”, decimals, and quotes).
- It looks for the recipe: be/get + optional adverbs + past participle, using a list of ~180 irregular participles plus an -ed heuristic.
- Constructions that often describe states (tired, interested, closed, married …) are marked possible instead of passive — unless a “by …” phrase proves an agent, which upgrades the verdict.
- Words that merely end in -ed (sacred, wicked, talented) and verbs that can't take a passive (come, fallen, happened) are excluded.
- When it can see the doer, it drafts the flip for you. The suggestions are starters, not gospel — you're the writer.
- German texts are detected automatically and checked by a separate German engine (Beta) — werden-Passiv and Zustandspassiv. There's a full German version of the desk.
Frequently asked
Is passive voice grammatically incorrect?
No — it's fully grammatical English and always has been. It becomes a style problem when it's your default rather than your choice, because it hides responsibility and adds words.
What passive rate should I aim for?
Editors' rule of thumb: under ~10% of sentences for business and web copy, close to 0% for calls to action, more freely in scientific or legal prose. The Fixer's verdict chip uses similar thresholds: under 5% reads as clean, above 15% as a heavy edit.
Does fixing passive voice help SEO and conversion?
Indirectly, yes. Active sentences are shorter and clearer, which improves readability scores, dwell time, and the odds a reader actually does the thing your call to action asks. No search engine penalizes passive voice itself.